Digital marketing
Ad Campaign
Introduce a powerful upgrade available on a network router
Challenge
Represent the speed and performance enhancements of a new chip and persuade existing customers to upgrade. Team wanted light rays to represent the “lightspeed” of new technology, but needed to stay within brands guidelines of flat colors.
ROLE / copy write, design, produce
Social Media Posts
Customer Journey
The campaign brought the customer into a programmatic journey providing them the awareness, details, and support they need to make a purchasing decision. Along with the collateral, I also wrote an email series to guide them through the journey.
Landing Page
