Motion Graphics
Product Feature Videos
Highlight product features users may not have known about
Challenge
Create 12 short videos to explain various product features in an upbeat fun way. Assist with content development. Keep focus on Collaboration Software product
ROLE / script, storyboard, design, direct
Solution
Flat, bright color and shape add energy to the motion and support message without competing with product. Mixing up 4 different catchy music tracks between clips also supports the energy and keeps it interesting.
PROCESS
After script approval, I developed the storyboards for each scene, working with client to ensure product accuracy. Worked with animator on timing and motion. With this simple solution, visual and animation reviews went very smoothly and quickly.
